000			00472nam a22001817a 4500
999			_c7446 _d7446
008			220322b ||||| |||| 00| 0 eng d
020			_a9780071198691
082			_223rd _a658.802 _bWAL
100			_aWalker Orville C
100			_aMullins John W
245			_aMarketing strategy _bA decision focussed approach
250			_a6th edn
260			_aBoston _bMc Graw Hill
300			_axvii+346p.
650			_aMarketing strategy
650			_aManagement
942			_cBK