| 000 | 00458nam a22001697a 4500 | ||
|---|---|---|---|
| 999 |
_c11103 _d11103 |
||
| 008 | 250526b ||||| |||| 00| 0 eng d | ||
| 020 | _a9781944660598 | ||
| 082 |
_223rd _a658.8 _bWIR |
||
| 100 | _aWirtz, Jochen and Lovelock | ||
| 100 | _aChristopher | ||
| 245 | _aServices marketing people, technology, strategy | ||
| 250 | _a9th | ||
| 260 |
_aNew Jersey _bWorld Scientific _c2023 |
||
| 300 | _aXVi,665p. | ||
| 650 | _aMarketing Strategy | ||
| 942 | _cBK | ||