000			00516nam a22001817a 4500
999			_c11098 _d11098
008			250526b ||||| |||| 00| 0 eng d
020			_a9780071274227
082			_223rd _a658.151 _bGAR
100			_aGarrison, Ray H
100			_aNoreen, Eric. W and Brewer, Peter C
245			_aAdvertising and promotion an integrated marketing communications perspective
250			_a11th
260			_aNew York _bMc Graw Hill _c2018
300			_aXli,764p.
650			_aAdvertising
650			_aPromotion
942			_cBK