Restoring consumer sovereignty : how markets manipulate us and what the law can do about it / Adrian Kuenzler.
Material type:
- text
- computer
- online resource
- 9780190698607 (ebook) :
- 343.071 23
- K487.E3 K86 2017
Item type | Current library | Materials specified | URL | Status | Barcode | |
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TNNLU LIBRARY | Oxford scholarship online | Link to resource | Not For Loan | EBK00299 |
This work explores the subtle and multifaceted nuances that lead consumers to behave in one way or another. On the whole, the cognitive psychological research has demonstrated that consumer decision-making is a profound topic that is considerably more complex than previously supposed. It is the objective to enable the reader to understand the complexity of individual decision-making, so that legal policy can create environments in which consumers are both better informed, and find more meaning and satisfaction in what they buy.
Specialized.
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