APA

Belch G. E., Belch M., . (2018). Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill.

Chicago

Belch George E, Belch Michael, . 2018. Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill.

Harvard

Belch G. E., Belch M., . (2018). Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill.

MLA

Belch George E, Belch Michael, . Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill. 2018.