Consumer behavior and advertising Involvement
By: Krugman Edward P.
Material type: TextPublisher: London Routledge Taylor and Francis Group 2018Edition: 2nd edn.Description: Vii+332p.ISBN: 9781138384309.Subject(s): Advertising | Psychological aspectsDDC classification: 658.834Item type | Current location | Call number | Status | Date due | Barcode |
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Print / Books | TNNLU LIBRARY | 658.834 KRU (Browse shelf) | Available | 16595 |
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