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Consumer behavior and advertising Involvement

By: Krugman Edward P.
Material type: TextTextPublisher: London Routledge Taylor and Francis Group 2018Edition: 2nd edn.Description: Vii+332p.ISBN: 9781138384309.Subject(s): Advertising | Psychological aspectsDDC classification: 658.834
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Item type Current location Call number Status Date due Barcode
Print / Books Print / Books TNNLU LIBRARY
658.834 KRU (Browse shelf) Available 16595

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