Seduction by contract [electronic resource] : law, economics, and psychology in consumer markets / Oren Bar-Gill.
By: Bar-Gill, Oren.
Material type:
TextPublisher: Oxford : Oxford University Press, 2012Description: 1 online resource : ill.ISBN: 9780191751660 (ebook) :.Subject(s): Consumer contracts | Marketing | Consumers -- AttitudesAdditional physical formats: Print version: No titleDDC classification: 346.022 Online resources: Oxford scholarship online Summary: 'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
| Item type | Current location | Call number | URL | Status | Date due | Barcode |
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E Books
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TNNLU LIBRARY | http://dx.doi.org/10.1093/acprof:oso/9780199663361.001.0001 | Not For Loan | EBK0038 |
'Seduction by Contract' explains how consumer contracts emerge from market forces and consumer psychology. Consumers' predictable mistakes - they are short-sighted, optimistic, and imperfectly rational - compel sellers to compete by hiding the true costs of products in complex, misleading contracts. Only better law can overcome the market's failure.
Description based on online resource; title from PDF title page (viewed on Aug. 24, 2012).
Includes bibliographical references and index.
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