TNNLU Library catalog

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1. Advertising and brand strategy

by Kamat Dushyant P.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Jananada Prakashan (P&D) 2019Availability: Items available for loan: [Call number: 658.827 KAM] (1).
2. Marketing communication and advertising

by Naik Kalpesh Dhirubhai.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Jaipur Horizon press 2017Availability: Items available for loan: [Call number: 658.802 DHI] (1).
3. Brand Management

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Shree publishers and distributors 2019Availability: Items available for loan: [Call number: 658.827 SIN] (1).
4. Impact of electronic media on consumer behaviour

by Ravi Cheruku.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Swastik Publications 2018Availability: Items available for loan: [Call number: 658.8342 RAV] (1).
5. Advertising gender and social media

by Bala Kiran | Saxena Ritika.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New Delhi Kanishka publishers and distributors 2022Availability: Items available for loan: [Call number: 330 BAL] (1).
6. Consumer behavior and advertising Involvement

by Krugman Edward P.

Edition: 2nd ednMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: London Routledge Taylor and Francis Group 2018Availability: Items available for loan: [Call number: 658.834 KRU] (1).
7. Advertising management -Theory and practice

by Hill Kyle.

Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York Larsen & Keller 2017Availability: Items available for loan: [Call number: 659.1 HIL] (1).

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