Advertising and promotion - An integrated marketing communications perspective
By: Belch George E | Belch Michael A.
Material type:
TextPublisher: New York Mc Graw Hill 2018Description: Xli+764p.ISBN: 9781259548147.Subject(s): Internet marketing | MarketingDDC classification: 659.1
| Item type | Current location | Call number | Status | Date due | Barcode |
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TNNLU LIBRARY | 659.1 BEL (Browse shelf) | Available | 16855 |
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| 658.872 ONA Factors affecting consumers adoption of E- Commerce | 658.872 POR E- Commerce | 658.875 CRA New products management | 659.1 BEL Advertising and promotion | 659.1 HIL Advertising management | 659.144 LOO Social media management | 659.29322 MIT Mobile banking |
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