Services marketing - Integrating customer focus across the firm
By: Wilson Alan Zeithaml Valariea Bitner Mary Jo Gremler Dwayne D.
Material type:
TextPublisher: London Mc Graw Hill 2016Edition: 16th.Description: Xvii+538p.ISBN: 9780077169312.Subject(s): Service | Industries | MarketingDDC classification: 658.8
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TNNLU LIBRARY | 658.8 WIL (Browse shelf) | Available | 16830 |
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| 658.8 VAR Marketing Management | 658.8 VAR Marketing management | 658.8 VID Marketing | 658.8 WIL Services marketing | 658.8 WIR Essentials of services of marketing | 658.8 YOU The Marketers handbook | 658.800954 VIN Theory and practice of rural marketing |
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