Services marketing - Integrating customer focus across the firm
By: Wilson Alan Zeithaml Valariea Bitner Mary Jo Gremler Dwayne D.
Material type:
TextPublisher: London Mc Graw Hill 2016Edition: 16th.Description: Xvii+538p.ISBN: 9780077169312.Subject(s): Service | Industries | MarketingDDC classification: 658.8
| Item type | Current location | Call number | Status | Date due | Barcode |
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Print / Books
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TNNLU LIBRARY | 658.8 WIL (Browse shelf) | Available | 16830 |
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