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Consumer behaviour / An Indian perspective text and cases

By: Gupta S.L | Pal Sumita.
Material type: TextTextPublisher: New Delhi Sultan Chand and Sons 2013Edition: 2nd edn.Description: Xii+412p.ISBN: 9788180548604.Subject(s): Marketing | Consumer BehaviourDDC classification: 658.834
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Item type Current location Call number Status Date due Barcode
Print / Books Print / Books TNNLU LIBRARY
658.834 GUP (Browse shelf) Available 16153

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