Ambush marketing and brand protection - law and practice (Record no. 7666)
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000 -LEADER | |
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fixed length control field | 00430nam a22001577a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220624b ||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
ISBN | 9780198845201 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 343.084 |
Item number | JOH |
100 ## - MAIN ENTRY--AUTHOR NAME | |
Personal name | Johnson Phillip |
245 ## - TITLE STATEMENT | |
Title | Ambush marketing and brand protection - law and practice |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of Publication | U.K |
Name of the Publisher | Oxford University Press |
Year of publication | 2021 |
300 ## - PHYSICAL DESCRIPTION | |
Number of Pages | lxxix+573p. |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical Term | Brand Protection |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Koha item type | Print / Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Current Location | Full call number | Accession Number | Koha item type | Public note |
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1 | TNNLU LIBRARY | 343.084 JOH | 15585 | Print / Books | Costly book |