Impact of electronic media on consumer behaviour (Record no. 7532)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00467nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220329b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789387367166 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd |
| Classification number | 658.8342 |
| Item number | RAV |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Ravi Cheruku |
| 245 ## - TITLE STATEMENT | |
| Title | Impact of electronic media on consumer behaviour |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of the Publisher | Swastik Publications |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi+225p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behaviour |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Telivision Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current library | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| TNNLU LIBRARY | 658.8342 RAV | 15468 | Print / Books |