Marketing engineering (Record no. 7489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00524nam a22001697a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220325b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 978812970056 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Item number | LIL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Lilien Gary L |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Rangaswamy Aravind |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing engineering |
| Sub Title | - Computer assisted marketing analysis and planning |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Delhi |
| Name of the Publisher | Pearson India Education Services Pvt Ltd |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxii+518p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing engineering |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing analysis and planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current library | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| TNNLU LIBRARY | 658.802 LIL | 15424 | Print / Books |