Essentials of marketing (Record no. 7445)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220322b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071198691 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perrault William D |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | McCarthy Jerome E |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Sub Title | - A global managerial approach |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th edn |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Boston |
| Name of the Publisher | Mc Graw Hill |
| Year of publication | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxii+624p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Essentials of marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current Location | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| TNNLU LIBRARY | 658.8 PER | 15381 | Print / Books |