Advertising and brand strategy (Record no. 7422)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00406nam a22001577a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220321b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788171396412 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | KAM |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Kamat Dushyant P |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and brand strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of the Publisher | Jananada Prakashan (P&D) |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | vi+300p |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Brand strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current Location | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| TNNLU LIBRARY | 658.827 KAM | 15358 | Print / Books |