Marketing Management Text and Cases (Record no. 732)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00451nam a2200169Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181224s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9351610349 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 GUP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Gupta, C.B |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing Management Text and Cases |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 16 th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of the Publisher | Sultan & Chand Pvt Ltd |
| Year of publication | 2015 |
| Place of Publication | New Delhi |
| 500 ## - GENERAL NOTE | |
| General note | It has a page variation<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer Behaviour |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current Location | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| TNNLU LIBRARY | 658.8 GUP | 8371 | Print / Books | ||||
| TNNLU LIBRARY | 658.8 GUP | 8369 | Print / Books | ||||
| 1 | TNNLU LIBRARY | 658.8 GUP | 8370 | Print / Books |