Advertising and promotion an integrated marketing communications perspective (Record no. 11098)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00516nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250526b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071274227 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd |
| Classification number | 658.151 |
| Item number | GAR |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Garrison, Ray H |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Noreen, Eric. W and Brewer, Peter C |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of the Publisher | Mc Graw Hill |
| Year of publication | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Xli,764p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Promotion |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
No items available.