Essentials of marketing (Record no. 10554)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001817a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250127b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781260092127 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23rd |
| Classification number | 658.8 |
| Item number | PER |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Perreault William, |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Cannon Joseph P |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Personal name | Mccarthy Jerome E |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing |
| Sub Title | a marketing strategy planning approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of the Publisher | Mc - Graw Hill Education ( India ) Pvt Ltd |
| Year of publication | 2019 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxxi,736p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Print / Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Current library | Full call number | Accession Number | Koha item type |
|---|---|---|---|---|---|---|---|
| TNNLU LIBRARY | 658.8 PER | 19405 | Print / Books | ||||
| TNNLU LIBRARY | 658.8 PER | 20497 | Print / Books |