APA

Garrison R. H., Noreen E. W. a. B. P. C., . (2018). Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill.

Chicago

Garrison Ray H, Noreen Eric W and Brewer Peter C, . 2018. Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill.

Harvard

Garrison R. H., Noreen E. W. a. B. P. C., . (2018). Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill.

MLA

Garrison Ray H, Noreen Eric W and Brewer Peter C, . Advertising and promotion an integrated marketing communications perspective. New York: Mc Graw Hill. 2018.