APA

Perreault William, Cannon Joseph P & Mccarthy Jerome E. (2019). Essentials of marketing. New York: Mc - Graw Hill Education ( India ) Pvt Ltd.

Chicago

Perreault William, Cannon Joseph P and Mccarthy Jerome E. 2019. Essentials of marketing. New York: Mc - Graw Hill Education ( India ) Pvt Ltd.

Harvard

Perreault William, Cannon Joseph P and Mccarthy Jerome E. (2019). Essentials of marketing. New York: Mc - Graw Hill Education ( India ) Pvt Ltd.

MLA

Perreault William, Cannon Joseph P and Mccarthy Jerome E. Essentials of marketing. New York: Mc - Graw Hill Education ( India ) Pvt Ltd. 2019.